Heavy Vehicle Servicing Industry Integration

Gap Analysis: 

The heavy vehicle servicing industry is moving from unorganized sector to more organized sector. There are more and more multinational players entering into the country however the industry is showing inertia in moving into organized servicing. There is a clear cut gap (As understood from few customer interviews) between customer needs and industry practice. The customers need a standardized service without any difference between city A and City B during a cyclic trip. Given this industry scenario now is the right time to incubate and hatch this idea.

Proposal

A franchised model of heavy vehicle servicing that integrates the existing heavy vehicle servicing under a single brand.

Business plan

The plan is to start with one or two outlets in a test city and through a brand; we establish a horizontal integration of different vendors.  The scaling up will continue into a network with an identified set of standardized services and practices.

Action Plan

Ø  Study the existing operational practices and business process. 

Ø  Standardize and Commonize the different process by different vendors for an exhaustive servicing model

Ø  Incorporate the techniques and value ads common in car and bike servicing industry

Ø  Incorporate the outcomes of gap analysis and customer requirement analysis phase

Ø  Establish the incentives for the vendors to move into the brand

Ø  Differentiate the service from the services offered by unorganized sector.

Ø  Build up on pricing and business development ideas for the future

Challenges

Ø  Establishing the initial single outlet service 

Ø  Standardizing and communizing the bundled products for portability

Ø  Convincing the brand to other vendors

Team 6 : Avinash Polepally, Raghunath Babu.G, Vijaya Sundara Pandiyan.G