“LEARN WHILE YOU GROW”

Group 18

Amit Anil Kharche, Manish Kumar Nirala, Rajnish Singh
CONCEPT

Kids are inquisitive and curious to know the things around them. They cannot keep mum if some unknown thing comes in front of them. Many questions revolve around them like “what is this”, “Why it is so”, “What will happen if I do something to it”, etc. But they don’t have required resources for quenching their thirst of curiosity. They don’t ask questions in the class thinking that class would laugh on them. They try to find out the answers to these questions by asking to their parents, or siblings or teachers. Parents are either too busy in their work or not educated enough to answer their questions. Some questions are answerable. Some answers are such, which cannot be explained. Some remain unanswered because elders themselves don’t know the answer. These questions are those which were once asked by them to their parents but those also remained unanswered because of the same reason.  And the vicious circle goes on.  But, it is quintessential to answer these questions at right point of time.  Through our social enterprise we are trying to break this vicious circle and enrich the mind of kids with knowledge so that this knowledge will pass on from generation to generation. If that question is answered then it would lead to more questions and there would be more inflow of knowledge. It can foster child’s imagination power. We think this inflow is very important. Kids can find solution on their own too but it is possible that it could result in kid being misinformed. We need to be sure that their foundation is strong. Our concept would also be of help to those children who are keen on learning but cannot afford education. These children usually end up on the streets or in factories as Child labour.

BUSINESS MODEL
Target Segment: Children up to Standard 12^th

Questions will range from any discipline like history, geography, and regional, environmental. Question raised by child could be very silly but it would be of great importantance for him / her. We could also consider the questions on Sex education which is important and kind of considered taboo in India.

Children would have to send a SMS to our toll free number and prompt answer would be provided within 24 hours. We would decrease the response time to 1 hour after ramping the business successfully.

We have considered different types of payment option. Either we would charge them on monthly basis or based on number of question asked. We are even thinking of not charging anything and thus making it a social enterprise.

We are using mobile phone medium because penetration of mobile phone is greater than internet. Also even low income group can afford mobiles nowadays and they are offering cheap SMS rate to attract customers. Answering them by personally calling would be further extension of our model.

We can even make mobile application for this where parents can answer that question while using application.

We could also use volunteers from IIMA community who would help us in answering the questions.

ISSUES / LIMITATION

SMS don’t include videos, pictures and which are of great use while explaining things.

Scalability