Customized Energy Powder
Germany is one of the biggest energy drink markets. Energy drinks are consumed for various reasons, e.g. as a brain booster for studying or before sports in order to increase performance. The market leader is Red Bull. However, not everybody likes its taste. Furthermore, most of Red Bull’s content is drinking water. In Germany, tab water is perfectly drinkable.
Our idea is to let customers create their own energy powder via our website. Combined with tab water this provides a drinkable energy drink. With our idea we overcome the mentioned drawbacks of taste and health. Customers can create an individualized energy powder based on the following three pillars:
- Energy booster (e.g. bio guarana)
- Vitamin booster
- Flavor booster (e.g. bio effervescent powder)
Additionally it is more convenient because the powder contains all desirable ingredients of an energy drink without water. This is an advantage because the customer does not have to carry as much and it saves warehousing and logistics costs due to its comparably lower volume and weight.
Our intention is to place this as a healthy and convenient lifestyle alternative to established energy drinks. Thereby we respond to the following mega trends in our society: convenience and individualization. A quick market check has shown that this service does not exist so far.
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