Exciting Dining Experience with lots of surprises

Business Idea:

Setting up a exciting dining experience for fun-loving people which will have a lot of surprises in store for our customers

Synopsis:

·         The idea is to generate excitement among the people so that people look forward to the whole process of eating out with renewed excitement and vigour and make their waiting time fun and thrilling by bringing in puzzles, games, quizzes based on themes/general knowledge/occasions (e.g. Republic Day, a Festival, A quiz about Ahmedabad etc.).

·         Our main aim is to keep the audience guessing at each level as we plan to have different activities on different days so the novel factor and curiosity about the events of the day is maintained.

·         As we are planning it for only a dinner-time event, this can also be catered at providing a relaxation tool for the people to wind off after a long day at work – be it in the office or at home or elsewhere.

·         This is being mainly targeted in the big cities where we can be able to garner the affluent customers as our idea is to provide good quality and variety of food with lots of entertainment thrown in.

·         The element of surprise for the customers would come at multiple levels based on the customers themselves. We do not want to implement a ‘no-surprise at any level’ scheme as ultimately, our USP is going to be the surprise we offer to the customer.

·         The first level of surprise can be in the food segment a customer would like to eat in (e.g. – Veg Chinese, Non-Veg Chinese, South Indian etc.) which can be decided on how a customer fares on the different puzzles/games/quizzes posed in front of him.

·         For example, a customer can be asked to list his preferences and based on how he fares (e.g. - Number of questions answered correctly decides whether he gets his first preference or second or third preference or time required to solve a puzzle determines which preference of his will be selected for his final meals), he gets the food segment from which he can order/receive the dishes. However, the surprise remains as he would not be told the segment he would be getting the meal from i.e. the results are not declared to him

·         What this takes care of is if a person has limited choices/preferences and wants to play around with them. The surprise is lower, but that element of surprise would still be present.

·         Alternately, this can be based on rolling a dice/roulette or by just choosing a number, in which case the preference will be on our choice. This can be done for those specific customers that are completely indifferent to the choice of food but are only looking at the surprise factor in the choice of a good, tasty meal that they expect.

·         For customers who have come with only a specific preference in mind, we have only one level of surprise in the specific dish that a person gets within that preference. For those who had a preference earlier, this is a multiple level of surprise that can be ascertained by a new, different activity.

·         The price differential between items in different food segments will not be much and will be comparable to high-end restaurants so that a customer ultimately expects a given price range. The difference may only be in the Vegetarian and Non-vegetarian options, not in the different segments that constitute the preference of an individual.

·         Finally, there can be also a surprise in the final price of the food as a customer may get a discount if he/she has done exceedingly well in the activities that were given to the person.