Tuesday, January 25, 2011

Motivations Behind Innovations that create Product Categories

In our project, we are looking at trying to identify the different stimuli that are involved in sparking of an innovation, especially the ones which create a product category all on their own. So far, we have identified innovations such as Band-Aid, Frisbee, Polaroid, Aspirin, Escalator, Trampoline, Scotch Tape, E-Mail, Zipper, Styrofoam which have gone on to become category creators. We are trying to classify the stimuli which has resulted in their creation both in terms of external factors and internal factors. We are looking to see if there are some specific factors which cause these kinds of innovations i.e., innovations that go on to become category creators.

- Utsav & Srikant

2 comments:

  1. think about a register of inspired teachers, if they are heard, reforms will follow, ideas will take roost and education will happen regardless sof every thing else

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  2. Generally categories are created when there is a felt need by the individual or the society and innovates to fill that need gap. So, innovations inspired by need can also be studied

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