Tuesday, January 25, 2011

Symbiotic Innovations

Madhur Kishore and Shantanu Shekhar

As discussed in one of our earlier class discussions, 'Symbiotic Innovation' is going to have a huge impact on businesses in the near future. In the course of our study, we intend to cover several industries where we can experience the far-reaching effects of the innovations in one industry being felt in other industries.

One example could be where innovations in the tourism industry are linked with changes in the world of information technology. For instance, while Deep Kalra (an IIMA alumnus) is making waves with Makemytrip.com, the online revolution making air/rail booking and vacation planning much easier for the common man; others benefiting from his venture are the small town resorts/hotels which get recommended on Makemytrip through user comments and receive an unexpectedly high occupancy rate in lean seasons.

Another example, which might be of considerable interest to many of us in business schools, is the symbiotic relationship between strategy consulting firms and private equity firms. While the period from 1960 to 1980 saw a radical evolution of strategy consulting with an increased focus on positioning and processes, in the 1980's strategy came to be redefined as profits for shareholders and the period saw a mad rush for LBO's and investments. So much so that the founding partners of the consulting firm Bain & Co. also went on to form a separate private equity firm, Bain Capital. For over two decades, both strategy consulting firms and PE firms continued to strive for the same goal: increase company value through rising stock price, and fast.

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